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It is an article of faith among many patent attorneys, inventors, investors, and a good number of corporate executives, that good patent protection is necessarily very expensive. Unfortunately, that attitude is both wasteful and dangerous. Acceptance of the inevitability of high patent costs leads to sloppy patent drafting, mis-allocation of prosecution funds, and reduced funding for research and development.
Part of the problem is that patent attorneys have enormous discretion in drafting claims, and often exercise that discretion in a self-serving manner that maximizes the eventual costs of securing the patent portfolio. This is exacerbated by the fact that most clients have little or no ability to evaluate the quality of the work. This chapter addresses both problems, by providing a realistic view of the costs involved, and guidance with respect to distinguishing "good" patents from "bad".
Why Patent Expenses Are So High
People are often told that the cost of securing a patent is about $12,000 - $15,000. That statement is probably correct for simple applications. It costs about $8,000 - $12,000 to search, draft the application, and pay the government filing fees, another $1,500 to $5,000 to argue the application before the patent office, and another $750 to pay the issue fee.
The problem is that such charges are often only the beginning. As described below, a single utility application can easily spawn numerous divisional or other continuation applications, and those other applications can increase the costs many fold. Add to that the costs of foreign prosecution foreign application, and what originated as a $15,000 budget can very quickly grow to $750,000 or more. To get a handle on that, let's review the costs of different types of U.S. utility applications, and then focus on the costs of foreign prosecution.
Costs Of Getting A Primary Application On File
As discussed above, the cost of getting a formal formal application U.S. utility patent application on file application filing is usually about $8,000 - $12,000, depending on the difficulty in searching and drafting the application. The question is, where do these numbers come from?
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An experienced patent attorney takes two or four hours to search, and another
fifteen to twenty hours to draft a typical patent application. At about $400
an hour that comes to about $7,000 - $10,000. Less experienced attorneys (or
patent agents) may charge less per hour, but are typically slower, so that the
total charges remain the same. Of course, drafting charges on complicated
inventions can run higher, as much as $12,000 or more. There are patent firms
that charge $30,000 or more to draft a patent application, but such fees are,
at least in my view, almost always unconscionable. It shouldn't take eighty
to a hundred hours to draft a patent application.
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On top of the drafting charges one needs to add the filing costs. The government
filing fee is about $380 for a utility application ($720 for so-called large
entities large entity that have more than 500 employees), and about $2,500 for
a PCT (Patent Cooperation Treaty) application. The government filing fee for
the utility application is much less than the PCT application because the entire
process is handled by the United States Patent and Trademark Office (USPTO).
PCT applications are handled by both the USPTO and WIPO (World Intellectual
Property Organization) in Geneva, Switzerland.
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There are also drawing charges, which run about $75 to $150 per sheet. Most
applications can be drafted to require only two or three sheets of drawing,
so the total drawing charges should only be a few hundred dollars.
Ironically, one very common cause for high drafting charges is that the invention is
very simple. A new pair of scissors, for example, is incredibly difficult to patent
broadly. The concept of scissors has been around for so long that the prior art is
a virtual minefield of ideas.
Another common cause for high drafting charges is that the inventor keeps
changing his mind about what the invention is. It is one thing to work with an
inventor to derive claims, draft the application, and then get final sign-off
with relatively few changes. It is quite another thing to spend the better part
of a month discussing claims and writing the application, only to start the
process all over again when the inventor decides that he wants to claim
something different. I worked on an application recently where the inventor's
vacillations more than doubled the cost. Indeed, inventor vacillation is probably
a major reason that patent attorneys are loath to write patent applications at
fixed cost.
A third common cause for high patent application costs is that the inventor has
a large number of designs and/or a huge amount of undigested data to consider.
Running through all that information can be incredibly time consuming, and patent
attorneys sometimes take on the chore because they don't otherwise have a full
plate. But the task of reviewing and consolidating such material is best done by
the inventor, or at most by the inventor with help from the patent attorney or
others. Use of that strategy along can significantly reduce patent drafting charges.
General information about patent fees is available on the
Internet,
including the latest fee schedule, and related notices. For convenience, the most
important USPTO fees are listed in Appendix A. The most important PCT
(international application) fees are listed in Appendix B.
Costs Of Getting A Secondary Application On File
A first (i.e. primary) utility utility application or PCT application is often
followed by additional (i.e., secondary) applications, such as divisionals
divisional application, continuations continuation application, CIPs CIP
application, and so forth. The primary and secondary applications can quickly
form a complicated and expensive family of applications, even though these other
applications are usually much less expensive to file than the primary application.
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A "divisional" is one of the most common types of secondary applications.
Divisionals are basically children applications off the parent. They receive a new
serial number, but start with an exact copy of the Specification and claims as
originally filed in the parent. The patent attorney cannot substantively change
the Specification even if he wants to, so all the effort goes into changing the
claims. That sometimes involves another one or even two thousand dollars, but
often the patent attorney just files claims in the divisional that were withdrawn
or rejected rejected claims from the parent. Thus, the cost for filing a divisional
application, including filing fees and paralegal charges, is usually less than
about $2,000 (for a small entity).
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A straight continuation is another type of child application, which again receives
a new serial number. The difference is that the starting point of the continuation
is the ending point, rather than the beginning point, of the parent, and changes
made to the specification and drawing during prosecution of the parent are therefore
reflected in the continuation. Here again most of the work is in altering the claims.
The cost for filing a continuation application, including filing fees and paralegal
charges, is thus once again usually less than about $2,000 (for a small entity).
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A request for continuing examination application (RCE) is a continuation of the
current application that was necessitated by repeated rejections rejected claims
of the pending claims. An RCE is very similar to the now obsolete File Wrapper
Continuation, except that an RCE application keeps the same serial number as the
parent. Here again only the claims are amended, and indeed failure to amend the
claims when filing an RCE will result in an immediate final rejection. The
specification can usually only be modified to correct spelling and punctuation,
and to make other relatively insubstantial changes. Unless there are significant
changes to the claims, the cost for filing a RCE application, including filing
fees and paralegal charges, should once again usually be less than about $2,000
(for a small entity).
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"continuation-in-part" or CIP for short CIP application. CIP applications
use an existing application as a springboard, and then add additional subject matter
to the Specification. CIP applications also almost invariably add new claims. These
applications are intermediate in difficulty (and cost) between a new utility utility
application or PCT application, and a divisional divisional application or straight
continuation continuation application.
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A provisional patent application is an informal application that never issues as a
patent. Its main purpose is to give the applicant a filing date to which he can
later claim priority in a formal application. Indeed, unless the applicant files
a formal application (utility or PCT) that claims priority to the provisional within
a year of the provisional filing date, the provisional gets archived in some warehouse
at the one-year anniversary, and the effect is as if no application had ever been filed.
Provisionals can be as simple as a single paragraph, or as complete as a formal
application, with patent practitioner charges varying accordingly. I have charged as
little as $250 for essentially adding a cover sheet to pages copied from a lab notebook,
and paying the $100 filing fee ($200 for large entities). On the other hand, I have
charged several thousands of dollars to draft a utility application that we filed as
a provisional. It all depends on the filing strategy.
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A design application focuses on the ornamental (non-functional) appearance of something.
Designer sunglasses, for example, are often protected with design patents (and possibly
product configuration trade dress as well). There is nothing at all to drafting design
patent claims because every design patent has only one claim, and that claim is always
worded in substantially the same manner. The claim always reads substantially as
follows: "A <<something>> as shown and described in the accompanying drawing".
The cost of a design application is mostly in preparing the Drawing. These should always
be done by a professional patent drawing draftsman because of the many nuances peculiar
to drawing design patent applications. Among other things an applicant must be very careful
to avoid unnecessary detail, and to depict non-claimed subject matter using dashed lines.
Filing charges for a design patent, including drawing sheets, should usually be under $1000.
Variations In Charges From Firm To Firm
There are firms that charge a lot more than the fees and costs identified above. As
unbelievable as it may seem, there are law firms that charge $2000 - $3000, in addition
to the government filing fees, to basically photocopy utility applications and file them
as PCT applications. That is just unconscionable. In another example, a well-known law
firm charged $30,000 to file a provisional.
Some law firms routinely charge $20,000 and even $30,000 to draft a patent application.
Those charges are absurd. Just think about it. Let's say a patent attorney having a medium
level of experience charges $300 per hour. If he drafts a $30,000 application, he
effectively billed for 100 hours of work. That's 2.5 solid weeks of work. Absent very
unusual circumstances, no competent patent attorney should have to spend that much time
writing a single application.
Of course, there are plenty of tricks to justify excessive cost. Sometimes the
trick is to file a very long application. Some firms routinely submit patent
applications that are 80, or even 100 pages long. Yes, there are possible
circumstances that justify such a long application, but those circumstances
rarely justify the high price. If the unusual length is due to an extensive
listing of preferred embodiments preferred embodiment or experiments (as is
often the case in the pharmaceutical and other chemical fields), then the high
cost is unjustified because those long listings are almost invariably compiled
by the inventor(s). In most other instances the excessive length is the result
of the attorney's laziness or incompetence. Anyone can make something difficult.
It takes hard work and intelligence to make something simple.
Another common trick is to bill large amounts for work of a "INDEX supervising"
attorney, who doesn't (or shouldn't) spend anywhere near the amount of time billed.
One patent attorney told me that he regularly drafted applications for about $5,000
of time, and that the firm billed about $25,000 for his work! These things are
just unconscionable.
Still other tricks for justifying the overcharging of a client include the use of
"standard" fees for simple administrative functions. Some firms, for example,
charge a $350 administrative fee for opening a new matter, $150 per month docketing
fee (even if there is nothing to docket), and up to $1500 per foreign application
just for opening the file.
Invention Companies And Patent Mills
One should be very careful to avoid filing patent applications through one of
the patent mills. Whether these are styled as "invention companies" or law
firms, the bottom line is that they pump out hundreds of applications a year,
usually with mechanistically drafted specifications and extremely narrow claims.
The problem, of course, is that when the patent holder tries to enforce his
patent years later, he quickly discovers that all of the claims can be readily
circumvented, and that his patent is therefore essentially worthless.
From time to time one of the government agencies takes aim at one of the patent mills, and raises the level of awareness by bringing civil or even criminal charges {fn}See, e.g., FTC v. Davison Assocs., 431 F. Supp. 2d 548 (D. Pa. 2006){/fn}. Relevant information regarding patent mills can also be found on the website of the National Inventor Fraud Center. But in general, inventors need to watch out for themselves. Unfortunately, it can be very difficult for those outside the patent field to distinguish patent mills from high-value patent firms and practitioners. One red flag is that patent mills often charge a fixed fee, usually about nine or ten thousand dollars, to draft and file the patent application. Another red flag is that patent mills often promise to advertise the patent rights and/or the patented product. There are instances in which such efforts have been successful, but they are few and far between.
Costs Of Unproductively Arguing With The Patent Office
Another area where people waste a lot of money is in unproductively arguing back
and forth with the patent examiner. In U.S. prosecution an applicant is usually
entitled to two bites at the apple -- one response after a first substantive office
action, and then a second response after a second substantive office action.
Office actions for technicalities such as missing signatures in filing the
application, or restriction requirements (see below) don't count towards the
two bites. The second or third office action is almost always a final rejection
rejected claims, and prosecution can only continue by filing a continuation application.
The arguing phase is usually completed within about two years from the first office
action, and costs less than about $2500. But the process can go much longer. I
once took over prosecution of a patent application that had been languishing in
the patent office for ten years! The cost to the client in that case, including
a series of continuations continuation application, was tens of thousands of
dollars. I have also seen incredibly inefficient prosecution, which costs the
client many thousands of dollars more than it should!
The key is to know when to fight and when to acquiesce. Attorneys are happy to
carry the battle to the death, but of course it's the client's money that the
attorneys are fighting with. There are diminishing returns here just as
anywhere else.
The problem from a cost-effectiveness standpoint is that patent attorneys commonly
view the examiners in a derogatory light. Even though the patent attorneys are
ever-so-polite to the examiners, (as they must be under the patent office rules),
they often fail to take the examiner's comments seriously. That results in
arguments that sound like two children arguing in a playground. One says "x", and
the other says "not x". Then the first one repeats "x", and the other repeats
"not x". In the patent world this can go on for years, with the patent attorney
developing a hugely thick file to justify all his work. If a patent application
is still pending after a second continuation continuation application, one has to
seriously consider whether the attorney has the right strategy.
The solution is for the patent attorney to do the heavy mental lifting involved in
figuring out where the invention lies relative to the prior art, and to write
concise, commercially relevant short claims that focus on the point of novelty.
Merely focusing on technical distinctions is anathema to good patenting. The
emphasis should be on claiming improvements that can be broadly patented, and
that have significance in the marketplace (see Chapter V, infra). Once the patent
attorney clearly understands and claims the novelty over the prior art, the patent
examiners are usually quite supportive.
It is also true that high charges in some prosecutions are justified. From time to
time an applicant pulls a bad examiner, and costs run up because the examiner doesn't
know, or won't follow the law. I once had an examiner who insisted upon rejecting
rejected claims a dependent claim independent claims on the grounds of obviousness,
while admitting that the independent parent claim independent claims was allowable
allowable claims! Such a rejection rejected claims is completely illogical and
wrong. In other instances patent prosecution charges can run up because the patent
attorney is trying to keep a continuing application alive, even though there is
essentially nothing to claim. In that case the continuing application is an insurance
policy, allowing new claims to be filed without loss of priority in the event a
competitor figures out how to circumvent the claims issued in the parent application.
High prosecution costs can also be justified where the applicant chooses to keep his
application pending rather than have narrow claims issue. In such instances the
patent pending status of the application can be more valuable in the marketplace
than an issued patent with narrow claims.
One Application Can Easily Spawn Numerous Family Members
As explained above, the cost of getting a U.S. patent application on file should
be $8,000 - $12,000. In rare cases the cost can go up to $15,000. By the time
the patent issues, the total cost may run from $15,000 to as high as $20,000.
So far so good.
But many companies want to file foreign applications foreign application. It is
quite common, for example, for patent applications on medical devices to be filed
in Europe, Japan, China (PRC), Korea, Canada and Mexico. In those circumstances
the added cost of at least $10,000 per country is well justified by the extremely
high profits generated in each of the various foreign countries.
Now look at what happens when the single U.S. application spawns both divisionals
and foreign filings. The patent budget will easily rise above $300,000.
Finally, look at what happens when there are multiple U.S. applications. The
original $10,000 - $20,000 U.S. patenting costs runs up a bill nearing a million
dollars. Of course, for most individuals, and many companies, those numbers are
just unacceptable. This is why people should be focusing on cost effectiveness.
There are strategies for achieving the desired results, without triggering all
that cost.
Be Realistic Regarding Expected Charges
Patent applicants often have an unrealistic view of the costs of patent protection.
The bottom line is that an applicant needs to allocate at least $12,000 to get a
patent issued in the United States. In cases where the prosecution is likely to
be difficult, he needs to allocate $15,000 - $20,000. When confronted with those
figures applicants often want to come into the office and meet for an hour to
discuss how they can reduce the charges. That is all well and good, but at the
end of the day those will still be the charges. Discussing the issues for an hour
will either increase the charges, or will cause the patent attorney to write off
that amount of time from his billing for the day. The only thing an attorney has
to sell is his time, and although attorneys are often willing to spend several
hours with a potential client, one cannot keep providing services without charging.
Applicants also inquire from time to time as to whether we can guarantee that a
patent will issue. The answer to that question is no. It is impossible for an
attorney (or anyone else) to identify all of the prior art, no matter how much
searching is performed, and therefore it is impossible to know whether the
invention is patentable. That result obtains not only because of the difficulties
inherent in searching, but also because patent applications are generally not
published until 18 months. Newly revealed prior art will be coming out for years
even after the application is filed. As an aside, it is almost always possible
to secure a narrow patent, but such patents are generally worthless. The reality
is that a patent applicant is trying to beat out numerous other players, and to
thereby secure rights that could be worth many millions of dollars. If he is
willing to lay out the funds needed to get a patent issued, he can get in the
fight. Otherwise he is just wasting everyone's time.
Cost-Effective Patenting Produces The Broadest And Strongest Patents
Given the very high cost of patenting, it behooves applicants to choose very
carefully between technology that should be pursued and that which should be
eschewed. But that rarely happens. The inventors usually care little about
the financial effects of patenting, and the business people typically have
little understanding of technology. The result is that every little improvement
finds its way to the patent attorney for filing.
That is a very poor strategy. A better approach is to: (1) focus on patenting
as a critical component in defining the goals and resources; (2) choose the
market(s) with patentability in mind; (3) target patent strategies to the choke
points; and (4) develop tactics that cost-effectively implement the patent
strategies.
Patenting As A Critical Component In Defining Goals And Resources
Just because something can be done doesn't mean that it should be done. A good
businessperson takes stock of the resources, and matches them up against the goals
to determine what is realistic. It is almost impossible, for example, for a
company to enter the automobile industry to mass-produce new cars. It's just
way too expensive to design and build the cars, and way too expensive to distribute
them. It is possible, however, to build a specialty line of vehicles, such as
those adding a new body to a chassis and frame of a mass-produced car.
The resources are usually quite apparent to management, or to an individual inventor.
Resources obviously include funds to pay for patent drafting and prosecution, as well
as time and effort of individual researchers, scientists, and other inventors,
building and equipment, and so forth. Less apparent is that resources include
institutional knowledge, motivation of the inventors, opportunity funnel and other
less tangible assets.
The goal portion of the equation also involves some items that are commonly appreciated,
and some that are more obscure. For example, most people appreciate that patenting
goals include generating higher profits and increasing market share. Less appreciated
goals can include increasing business opportunities, improving company image, and
optimizing resources.
Higher profits and increased market share arise because a patent gives the patent
holder a sword with which to attack the competition by precluding them from even
entering the marketplace. For example, a patent on an ink cartridge for a laser
printer allows the manufacturer of the printer to adopt a razor blade strategy,
selling the non-consumable printer at a very low price while profiting from the
consumable cartridge. In the absence of a patent, competitors would quickly enter
the cartridge market, and deprive the innovator of a long-term benefit from development
of the printer. Of course, a patent applicant isn’t always the dominant player
in an industry, and doesn’t need to be. But a good strategy takes into account
what level of dominance is acceptable. Does the applicant insist upon being the
clear leader in the field, or is it acceptable to be a shared leader, a significant
player, or merely a niche player?
Patents can also increase business opportunities. Consider a company that wants
to enter the water purification market. If the company has enough money, it can
buy its way into the market through acquisition. But it is often very difficult
to gain a dominant position in that manner. A patent on a breakthrough technology
such as expanded carbon allows the company to purchase a second or third tier player
in the marketplace, and then catapult that acquisition to the top of the market.
Patent rights to core aspects of a new technology, even if such rights are inchoate,
can give the company an opportunity to develop side technologies that can effectively
foreclose all competition in the field.
Another viable goal is company image. Dominant players in the film camera business,
for example, looked quite old-fashioned when digital cameras broke into the marketplace.
Simply moving into the new digital imaging field as a "me too" player may stop the
company from going out of business, but it is the patenting of new technologies that
can help convince the financial markets that the company will be a serious player in
the digital world.
The other viable goal of patenting is optimizing resources. It is just all too easy
for researchers to develop fascinating technologies that can be reverse engineered,
and knocked off by the competition. Such products will have little or no impact on
the bottom line because the profit margin will collapse. By focusing on what is
patentable before the R&D is even begun, a company can greatly improve its
profitability.
Choose The Market With Patentability In Mind
A thorough goals/resources analysis invariably leads to a number of different
markets that can be attacked. The question is, which ones should be chosen and
which ones passed up. Here it is useful to map out potential growth of different
markets with respect to the degree of patent protection available. In the chart
below growth is mapped against patentability. The best markets are those that
have both high growth and are open to patentable subject matter (upper right
quadrant).
The upper left and lower two quadrants, however, represent market areas that are
all poor choices. High growth markets where there is little chance of securing
broad patent protection will likely be inundated with competition. An example
might be the wheelchair market. There will certainly be an increase in market
as the population ages, but there are relatively few patentable improvements
that are likely in that field. Unless there are other barriers to entry, the
product will be subject to commoditization, and the margins will be weak.
Markets where broad patents are likely, but have little chance of growth, will
have good margins but weak sales. In this category one might find an invention
that helps window washers handle work in high-rise buildings. No matter how
great the invention is, the market is likely to be extremely limited.
Target Patent Strategies To The Choke Points
Once a market is selected, the next step is to figure out where the choke points
lie. Consider the market below, in which there are four dominant competitive
technologies, A-D. Here a contemplated patent portfolio would effectively block
or render technologies A and C obsolete, but have no effect on technology B.
Technology D is also blocked, but a derivative technology circumvents the patent.
This market is probably a poor prospect for a new entrant. The contemplated patent
portfolio, even if it could be obtained, would fail to secure a dominant position
for the patent holder.
All of this, of course, harkens back to the original goals with respect to dominance
in the market. An applicant can be very successful being niche or merely significant
player.
Develop Tactics That Cost-Effectively Implement The Patent Strategies
Once those strategic considerations are considered, the final step is to focus on patenting tactics. Here the main consideration is the tradeoff between the number of patents and the breadth of those patents.
Sad as it may seem, many venture capital funds, angel investors, and others have little or no ability to assess the value of a patent. Their usual fallback position is to consider all patents to be of relatively equal value, and to use the number of patents as a measure of the value of the patent portfolio. That approach does have some merit, since an allegedly infringing competitor would generally be more reluctant to fight 10 patents than to fight a single patent, and would be more concerned about 100 claims than five claims.
But those having more experience in the patent world evaluate the strength of patents based upon the breadth of the claims, not their number. It's a bit like employees. In some circumstances its better to have a single good salesperson than many mediocre ones.
This leads naturally to the issue of what is the best way to build a patent portfolio. Securing broad patent claims takes a lot more mental horsepower than drafting a slew of narrow claims, and can take longer to get through the patent office. But in the long run the costs are much less.
The diagram below graphs breadth of claims against number of claims. The goal is to get from the bottom left position (no patent protection) to the top right position (strong patent protection). But how to do it? As is usually the case in the real world, the path is almost never straight, and there are several options. And even though the paths may end up in the same place, some paths are more pleasant to travel than others. If an applicant takes the lower right path, he spends a lot of money up front, filing a lot of patent applications that aren't worth very much. If the applicant takes the upper left path, he files fewer patents and spends less early on. The number of patents only increases (by divisionals and other filings) at a later stage when the company likely has more funds and a better grip on the market impact of the technology. For a patent attorney the lower right path brings in the most profit. But for the client, the upper left path is usually preferable.
Put Patenting Costs In Perspective
Conceptualizing and patenting new inventions is much less expensive than actually creating new products and getting them on the market. But patenting can still be a waste of money. It all depends on how the money is spent. The best strategy has the patent attorney involved in both the R&D and strategic planning efforts, helping to secure broad monopolies and creating roadblocks against competitors.
Some engineers, scientists and programmers have a difficult time with this concept. They tend to focus on actually building things, optimizing their performance, and reducing production costs. But that doesn't necessarily create a monopoly. As demonstrated by the myriad companies that went bust during the dot com frenzy of the late 1990s, {fn}Go.com was in existence for only four years but supposedly cost the Walt Disney Company almost $800,000,000. Webvan™ raised $375,000,000 in IPO, and went bust less than a year later. kosomo.com™ raised $280,000,000 and even secured a $150,000,000 deal with Starbucks, but was out of business within two years. Pets.com™ raised more than $80,000,000 in an IPO and went bust nine months later. eToys.com™ and boo.com™ each managed to run through more than $150,000,000 in only a few years. Aside from the fact that these were all Internet ventures, the key similarity is that they were pure "action plays". They added nothing to science or technology.{/fn} successful companies have to find some way of creating a monopoly or some other barrier to entry against competitors. In the patent world this means finding a creative patent attorney who understands how to manipulate the patent laws for commercial benefit, implementing a policy of creative and cost-effective patenting, and then helping to locate the funds needed to make it happen.
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